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What’s the key to a successful marketing campaign? #AskJackD 184

Great brands are the brands that understand who their consumer is and how they can serve that consumer in a way that has more depth than everyone else in their marketplace.

The key to a successful marketing campaign is remembering that It’s not about the product or service you’re selling, it’s about your customer. Speak to their dreams, desires, wants and values. ‪#‎AskJackD‬

Do you have a question? Send it through via the comments, Instagram, Facebook or Twitter. Remember to use the hashtag #AskJackD and I’ll answer it for you.

About Jack Delosa

Jack Delosa is an entrepreneur and investor who is changing education. He is the founder and CEO of Australia’s largest education institution for entrepreneurs, The Entourage. He is also an investor in growth companies such as Q-Biotics, Martin Jet Pack (ASX:MJP) and eMerchants (ASX:EML), and founded The Entourage Growth Fund, which invests in upstart businesses. He is one of Australia’s leading entrepreneurs, having been listed in the BRW Young Rich List since 2014.

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