If you haven’t heard yet, Snapchat is the latest and one of the fastest growing social media platforms on the scene with a particular effectiveness in reaching the elusive millennial.
There are over 2 million monthly active users in Australia alone, and it’s growing. Snapchat’s unique and highly engaging platform serves as a great way to deliver direct, on brand messages with 100% share of voice.
Keeping up to date with social media trends is tricky, but it’s important to constantly innovate when it comes to the digital space.
Recently, in support of the launch of Jack Delosa’s latest book Unwritten, we put together a custom geofilter for the night to amplify our message.
If you’ve been wondering how to set up a geofilter on Snapchat, here is our step-by-step guide to creating one, so that you can do the same for your own businesses:
2. Develop your creative. Your submissions should be saved as web-optimised, transparent PNG files. Make sure each design is 1080 pixels wide and 1920 pixels high. Files should also be under 300KB. You can download the guidelines here.
3. Upload your creative to the platform. Keep in mind that your filter shouldn’t obscure users snaps as this will become a deterrent to use.
4. Set a geofence and time frame. You can search the map function for your specific location. Consider that the wider the fencing area and the longer the time frame, the more costly it will be. The minimum fencing area is 20,000 square feet.
5. Checkout! Snapchat will email you within 24-48 hours to confirm your filter has either gone live or if your creative needs any amendments.