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How to create the perfect business logo when design is not your thing

How to create a perfect business logo_the entourage

Designing a logo is an important step in developing the visual identity for your business, but unless you have a degree in graphic design it can be a lot harder than it looks.

How are you supposed to encapsulate your business into one single image? How can you create something that may one day be as iconic as McDonald’s famous golden arches? Or Nike’s tick?

The two pitfalls we commonly see early stage entrepreneurs fall into when it comes to getting the logo design right are:

Mistake One: The Perfectionist
The perfectionist is so concerned with the visual identity of their business that they commit to spending far too much money on an initial logo design, often before they even have proof of concept for their business idea.  This is not the most effective use of funds during the early stages of launching a business. 

Mistake Two: The DIY Entrepreneur
At the other end of the spectrum we have the entrepreneurs who simply do not care about the logo. They get resourceful and create it themselves on Paint or ClipArt. The resulting design can be quite shocking and may not convey the professionalism of the business.

Ideally you want your logo to fall somewhere in the middle of this spectrum. It needs to look professional and be visually pleasing, but should not break the bank.

Essentially what you need to understand, is that while your business’s logo is important, it is not the MOST important thing as an early stage business, and will not be the defining factor of your success.

Designing a logo doesn’t need to be complicated. We’ve put together a simple three step process to help you nail your logo design, without breaking the bank:

Step One: Outsource the design
Using a competition based logo design website is one of the quickest and cheapest ways to get a logo designed for your business. The two we recommend are:

Designcrowd: This platform allows you to run design competitions. Simply create a brief and establish a reward price – usually $100 is enough. Designers from the platform will then compete for this reward by submitting their logo designs to you.

You should end up with a selection of logos to choose from, at a reasonable price.

99designs: This is another competition based website. The overall concept is the same as Designcrowd, however the core difference is the pricing structure. 99designs has set prices, which makes it the more expensive option, however, you do get what you pay for, so if you can afford to spend a bit extra on a logo then this platform could be a better option.

Step Two: Ask for feedback
Spending those extra hours finding out what others think could save you from a lot of heartache in the long term. You can get initial feedback by asking honest friends and family. However, be weary, people close to you are usually your biggest advocates so they might not be honest out of fear of upsetting you.

To get feedback from objective professionals we recommend using logofaves.com, a site where designers can share their logos and the community vote on the best ones.

Step Three: Get the essentials
Make sure whoever designed your logo provides you with both EPS and PNG versions – with transparent backgrounds, and a range of colours if possible.

This will ensure you can use your logo across print and online, and on different backgrounds.

Do you have an early stage business that you’re looking to grow? Find out how our courses will give you the step by step advice you need to launch and build a successful business here.

About The Entourage


The Entourage is Australia’s largest educator and community of entrepreneurs with over 100,000 members around the world.

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