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How this entrepreneur is using knickers to carry a powerful message for women

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Andria Rose, like so many entrepreneurs before her, initially came into the entrepreneurial space with a different idea and business. Andria started off in The Entourage community with a fitness and wellbeing business.

One of her biggest challenges to date was making the decision to let her original business go, but it was something that she had to do in order to follow her new business idea.

They are called Secret SuperPower Knickers, and the vision behind this business, to end inter-human abuse so that people can achieve their ultimate potential, is allowing women to remember the secret abilities that they have within themselves every day through the use of positive psychology.

We sat down with Andria to discuss the importance of impacting people’s lives through the use of positive psychology, reminding them to live life to their fullest potential.

What inspired the idea for Secret SuperPower knickers?
Originally, while a friend and her little girl were going through a court case, I had the idea to make them stickers that we could wear during court. The idea of it was to help the little girl in particular to tap into her personal power and strength, as they wrote the superpower they needed on it.

That way, when the little girl touched it in court, it could remind her that she was connected to people who love her.

A few years later, while teaching at a fitness business that I used to run,  I noticed that people who had entrenched bad habits found it really hard to change. It was then I had the idea of the knickers.

I knew, after what 20 years of being a youth worker had taught me, that i needed to support people differently. I looked to positive psychology and a strengths based approach, and the knickers was a natural first step towards supporting people to develop their strengths.

The way it works is that you choose your personal power in the morning when you get up, tapping into the power of intention. The knickers are a chance to remind people in a loving and humorous way throughout the day (every time they go to the bathroom) how great they are and what they are capable of.

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What is your vision?
I truly believe I can change the world one knicker at a time. I believe I can help people across the whole world smile more, be lighter in spirit, which will enable them to make other changes.

Quite literally millions of people could grow their superpowers with these knickers and that is freaking awesome. Not to mention the vision for the future, which involves using the money made and the community I build to make even more changes in the world. Its like a perpetual motion of change for a few groups I am really passionate about.

Secret SuperPowers has such a beautiful message behind it. What is the mission that you have for the knickers?
My overall mission is to use creative media and coaching everyday to support as many people as possible to find the courage to heal from trauma. To help them find the courage to dream, to become the best version of themselves and become consciously aware of the impact of their actions and inactions. I want to support them to follow this awareness with behaviour change.


What is the best piece of advice you have received since starting?
Two things: test and measure
At first I hated doing this. I felt like I ‘knew’ this was a good idea. But testing and measuring built my confidence and taught me about my message, and enabled me to have meaningful conversations with lots of people about what they need. So even though it took a few months, I was out of my comfort zone and it was scary, it was correct.

What impact has The Entourage community had on your business and your life?
I’m doing something I really care about, I feel hope, purpose, drive, excitement. I feel capable, I have grown and made new friends and networks I couldn’t even have imagined before. I have grown more in my confidence and feel excitement when coming to The Entourage workshops now rather than nervous, for me that is big. I can’t wait to change the world, one knicker at a time.

If you too have a business, or an idea that you are wanting to turn into a reality then book in for a free business discovery session today to find out how you could benefit from joining our community.  

About The Entourage

The Entourage is Australia’s largest educator and community of entrepreneurs with over 100,000 members around the world.

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