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5 Ways to Become an Iconic Brand

Iconic: a person or thing regarded as a representative symbol or as worthy of veneration. “The symbolic importance of an iconic brand’s identity enables it to leverage its recognition far beyond  that of other brands.” –  Millard Brown We live today in a digital era. No…

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Are you qualified?

Between 1900 and 1902 Albert Einstein was a university graduate who couldn’t land a job. He had renounced his German citizenship, been ostracised from his family, had a baby out of wedlock that he put up for adoption because he couldn’t provide for a child…

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