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What business structure should I choose?

What business structure is right for you? If you’re starting your own business, it’s likely you’ve asked yourself this question. Should you register as a sole trader or a company? What’s a partnership business? How does a business trust work? Here, we explore the pros…

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How to Identify Unmet Customer Needs

When you launch a new product, service, or business you need to make sure that it’s grounded in an unmet need. An unmet need is something that customers really want a solution for, so without this grounding then there’s a much lower chance of success….

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