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#AskJackD 130: Is it smart for the founder to be the face of the business?

Is it smart for the founder to be the face of the business? #AskJackD

Absolutely yes. People connect more with people than they do with brands, so this is a smart way to reach your audience. However remember to find the distinction between becoming the business, and fronting the business. You don’t want the business to be founder entrenched, you want it to be founder inspired.

Do you have a question? Send it through via the comments, Instagram, Facebook or Twitter. Remember to use the hashtag #AskJackD and I’ll answer it for you.

About Jack Delosa

Jack Delosa is an entrepreneur and investor who is changing education. He is the founder and CEO of Australia’s largest education institution for entrepreneurs, The Entourage. He is also an investor in growth companies such as Q-Biotics, Martin Jet Pack (ASX:MJP) and eMerchants (ASX:EML), and founded The Entourage Growth Fund, which invests in upstart businesses. He is one of Australia’s leading entrepreneurs, having been listed in the BRW Young Rich List since 2014.

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