Our success in life, business and relationships is underpinned by our ability to communicate with ourselves and others. Communication is something I have studied and obsessed about for almost 15 years now. Too often we fall into the trap of following textbook ideas about the “best” communication strategies. I don’t buy into these. For me the only “right” way to communicate is to be AUTHENTIC. If you’re an introvert; then talk softly, if you like swearing; then swear. The more we tap into who we truly are, rather than stepping out of our personality to be who someone else wants us to be, the more the world will smile back.