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Don’t Sell a Product, Get To Know Your Customers | #AskJackD 41

Today’s conversation starts with a question about what we well, so I take the opportunity to discuss my sales philosophy. People don’t want to be sold things, so don’t sell to them. Get to know your customers so well that your business speaks to their heart, and says things about them that align with their wants, dreams and values. If you can achieve this, you won’t have to sell.

Do you have a question? Send it through via InstagramFacebookSnapchat or Twitter. Remember to use the hashtag #AskJackD and I’ll answer it for you.

About Jack Delosa


Jack Delosa is an entrepreneur and investor who is changing education. He is the founder and CEO of Australia’s largest education institution for entrepreneurs, The Entourage. He is also an investor in growth companies such as Q-Biotics, Martin Jet Pack (ASX:MJP) and eMerchants (ASX:EML), and founded The Entourage Growth Fund, which invests in upstart businesses. He is one of Australia’s leading entrepreneurs, having been listed in the BRW Young Rich List since 2014.

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